Equity Fingerprint + Silicon Valley comes to Cambridge
These are quotes from the conference.
Part 8
Tune in to the changing dynamic of the social network group - monitor continuously
Motivators - inherently social; fear at not being in network; emphasis on adoption; create addiction and usage
How do you capture advertising as it moves from off-line to on-line?
Two interesting ideas: Adwords and Adsense (algorithm based)
Advertising business models on web are changing
Advertising is new micropayments of new Internet - need new monitory model
Providers are very sensitive to customers - smart service providers
LinkedIn has been profitable for the last 18 months
How do you develop trust? Social behaviour?
Psychology of 10 million users - very basic things common to lots of people
Not simple, won’t scale!